For my Integrated Marketing Communications course, we were tasked with creating a marketing plan to launch a new pesto product to the market. 

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My team and I decided to launch our product as a luxury, high-end pesto, named Zealous Pesto. We conducted research, devised a target audience, and created promotional mix strategies and pieces. My team, the Lucky Leapfrogs, earned 2nd place for best IMC plan.

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