SV-SLI Thank You Campaign
Page 1 of our SV-SLI Fact Sheet
Through my Creativity in Advertising and Corporate Communication course, I worked on a team with four others to produce a comprehensive advertising campaign for Shenandoah Valley Scholars' Latino Initiative (SV-SLI), a Virginia nonprofit.
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The goal of our campaign was to increase donors and donor retention through three parts: Strategy, Creative Advertising pieces, and Corporate Advertising pieces. The theme of our campaign was "Thank You" and used the idea of gratitude throughout.
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Our group met 2-3x a week to brainstorm and produce our project. We utilized the Adobe Creative Suite and also conducted our own research for our demographic. The campaign was well-received by the client.
Page 2 of our SV-SLI Fact Sheet
A sample of the Social Media portion of our "Thank You" Campaign