As part of the JMU Advertising Club, we created a full campaign for Ocean Spray, Inc. We spent the 2017 - 2018 academic year conducting research, coming up with our creative strategy, and executing our ideas. As Director of Copywriting I also helped write our plans book and presentation script. We entered our campaign in the 2018 National Student Advertisers Competition, where I utilized my public speaking skills and served as one of our four presenters, pitching our campaign to the judging panel.