As part of the 2018 Madison Digital Marketing Experience (Formerly known as the Google Online Marketing Challenge), I was placed on a team with 3 others to create an AdWords campaign for Valley Pike Farm Market. As our team's strategist, I helped secure our client and established campaign structure across the Google Search and Display networks for 3 weeks using our $250 budget. Additionally, I gained experience with campaign optimizations, ad copywriting and testing, bid adjustments, and keyword planning. 

​

Additionally, my team and I won 1st place in the Madison Digital Marketing Experience for our campaign, which we presented with a report using Google Data Studio.