As part of the 2018 Madison Digital Marketing Experience (Formerly known as the Google Online Marketing Challenge), I was placed on a team with 3 others to create an AdWords campaign for a nonprofit, Mindful Littles.

 

For this client I served as our team's strategist and junior account manager. I effectively facilitated communication between my team and our client and ensured we met the client's goals for improving site performance. As a nonprofit, we utilized a Google Ad Grant and had a budget of $10,000 a month. We created and managed a large campaign and provided recommendations to also improve our client's SEO and website organization.

​

​