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Dunkin' Donuts & American Heart Association Campaign
I worked on a team with 6 others to create a corporate social responsibility campaign with Dunkin' Donuts. We partnered them with the American Heart Association to create a campaign, #AmericaRuns, to foster healthy running habits in millennials.
Our campaign featured a survey of Dunkin' Donuts' corporate background, the target audience for our proposed campaign, and print, radio, tv, and banner advertisements.
A portion of Dunkin' Donuts background research and overview
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