My team and I created a corporate advocacy campaign for Delta Air Lines. In recent years, Delta had been making headlines for controversial and racist actions.  We proposed the campaign "Together We Fly" to foster dialogue on acceptance and inclusion.

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We created a SWOT and situational analysis for Delta, and conducted primary and secondary research for our campaign. We had objectives, and utilized message and media strategies, such as a press release, charity event, sticker, inflight brochure, and social media engagement tactics. 

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