Bengay Advertising Campaign
My final advertising course required creating a full scale, integrated advertising campaign for a well-established brand. We were tasked with introducing Bengay to millennials.
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Our campaign, "Relieve Sore So You Can Do More" was created based on research and is data-driven. It includes our research, creative strategies, three print ads, a tv commercial, radio spot, out-of-home billboard, viral-style video, and guerrilla marketing.
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Samples of our Creative Strategy Statement
Our 3 print ads that can also be used for social media
45 second TV Commercial
Viral, Made for Internet Video
OOH Billboard Ad
Examples of our Guerrilla Marketing, where hired actors and actresses will be wandering college campuses and sleeping on public transportation, conquering everyday obstacles, thanks to Bengay.
